The GGVCC wants to heighten your company’s visibility. A new campaign and membership drive is underway to encourage businesses in Garden Valley and beyond to up their game with promotion and marketing capabilities. The GGVCC offers benefits including internet exposure, especially for those businesses with limited online presence. There are many opportunities to network at meetings and listen to speakers that increase knowledge of current business trends, marketing and even legal aspects. Membership is not limited to just Garden Valley.
Jason Sawin, General Manager of Idaho X-Sports Adventure Park, is the GGVCC Vice President of Marketing and is looking at many ways of marketing Garden Valley, Lowman and surrounding towns in 2017. As with his own business he has become quite proficient at marketing to the Treasure Valley and has seen a great return on his small investment. He has been using Facebook as a marketing tool and would like to share his successful ideas with GGVCC members. The Business of the Week campaign will incorporate his understanding of using Facebook marketing vs. other more expensive routes of advertising. He has often said, “With Facebook our business has gotten the most bang for the buck.”
By becoming a member of the GGVCC at this time, there is there is the ability to enroll in the Business of the Week Campaign which can offer even greater chances of being visible. “Facebook Marketing is a powerful tool,” declares Sawin. By enrolling as a member, the concept of highlighting your business is becomes very simple. A business will answer a few questions to explain the type business and submit a photograph or two of your business. Then the GGVCC will market The Business of the Week on Facebook, highlight businesses belonging to the GGVCC. “This will put everyone front and center for the Boise market,” according to Sawin. The membership is open to any business in surrounding areas and towns. To be part of the Business of the Week, you need to respond.
Sawin is aware that many businesses are seasonal and plans to post these businesses at the right time of year. The plan is start with businesses that already have a high following on Facebook as this will help to get the “Likes” on the GV chamber page up. Sawin says, “If you don’t have a Facebook page, we suggest you create one. If you don’t have a website, we’ll use the chamber page.”
The Chamber is budgeting $25 per week for these campaigns, plus any additional money the business owner would like to contribute. This doesn’t sound like much money to market and it is not, but this is how powerful Facebook has become. Details about the process can be discussed when the membership is attained. The idea is to help businesses grow “followers” on their own Facebook page with a small investment and a great return.
Members of the GGVCC will be able to answer questions and help businesses get an application for membership. Stop by Garden Valley Properties where members can answer questions or call (208) 462-5003 or Email: firstname.lastname@example.org
Written by Janet Juroch – BCC Staff